The 3 Key Pillars To Successfully Landing Your Next Job

You are at the point where you are looking to land your next job.

Being clear that this is the case is a good starting point.

Since 2006 I’ve been helping accountants and professionals build successful careers.  When it comes to landing their next job, there are 3 key pillars that they need to focus on.

Pillar 1: Discovery

This is like the foundations of a house.  It lays the foundations for landing the right next job.

Interestingly unlike the foundations when building a house, most do little or no work in this area.

People assume that it’s just about submitting a CV, going to the job interview and getting the job offer.

In the discovery phase you want to be answering the following 3 key questions:

  1. What do I want from my next job?
  2. What do I have to offer my next employer?
  3. What am I willing to do to get what I want?

Pillar 2: Marketing

You might say I’m not a marketing professional.  Maybe you’re not.

What you do need to understand that you have to market yourself effectively.

In marketing you there are 3 main goals:

  1. Awareness – which means raising your profile
  2. Interest – which includes having a good CV and LinkedIn profile
  3. Invitation – getting on to the short list and being invited for interview

Pillar 3: Selling

Once you get to the interview you have to sell yourself effectively.

In other words:

  1. Demonstrate why you are the ideal candidate
  2. Show that you will fit in
  3. Assure the hiring manager that you will deliver

For professionals this is often a big challenge.  They are often uncomfortable with talking themselves up or talking positively about themselves.

What you have to remember is that you are in a competitive process.  If one candidate sells themselves to the employer better than the others they get the job.

So that’s the 3 key pillars.

Which pillar do you need to work on most to increase your chances of landing your next job?