I received an email from someone I’ve been working with.
They had been on a webinar.
In their email they asked if their LinkedIn profile is not attracting or grabbing the attention of viewers because they were not being contacted.
It’s a really great question.
Answering it isn’t as straightforward as it might seem.
If you think about it when recruiters or hiring managers have a role available, they are going to be looking for certain:
- Qualities and traits
They will be looking at a number of people’s profiles.
Some will be more relevant than others.
And of course they are only going to reach out and contact those who are they believe are a really strong fit between what’s required and what people have to offer.
Without doubt it’s really important that you showcase what you can offer effectively.
Equally, it’s important to understand that you are going to be better suited to some roles than others.
If I think about my own time in accounting, I mainly worked in larger organisations.
About 60% of my experience was in the NHS.
I know that if a recruiter was looking for someone who understood the NHS I may well be a good fit.
Alternatively a recruiter might be looked for a senior finance person in a SaaS sales based organisation that has just received some private equity funding.
It’s a small team and a fast growing business.
Would I be a good fit for that role. Absolutely not. It’s not my bag (even if deep down I knew I could learn really quickly).
So my key messages to you if looking for your next accounting job are:
- Accept you will be a great fit for some roles but not others.
- If you are not being contacted for roles where there is not a good fit that’s positive.
- LinkedIn is just one of several channels you might use to help you land your next role.